Representative Kim Hyeon-joo, “I dream of Leicester City in Korea”
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In 2023, another new team joins the K-League. Chungcheongbuk-do Cheongju FC covers Chungcheongbuk-do, centering on Cheongju, the capital city of Chungcheongbuk-do.
Chungbuk Cheongju FC, which joined Cheonan City FC as the youngest team this season, is a club that is more than 20 years old if you go back in history. This is because it is based on the Cheongju Solveig soccer team that existed from 2002 to 2008. From 2009, the name was changed to Cheongju Jikji FC, and it was active until 2013, and the following year, it was transformed into Chungbuk Cheongju FC again. From 2015 to last year, it continued its existence under the name Cheongju FC.
However, they all stayed at the amateur level, and this is the first time they have turned professional in earnest and competed against top teams. Starting the new season in the K-League 2 (Part 2), Chungbuk Cheongju FC has the long-cherished wish of 1.6 million Chungcheongbuk-do residents and 850,000 Cheongju citizens, as well as a blueprint to create a new soccer boom in the Chungbuk region, which was barren for professional football. An experienced veteran from the Chungcheong region, Choi Yoon-gyeom, was appointed as coach, and K-League Ryu Won-woo and Malaysian national team Raj were recruited to raise expectations.
Can Chungbuk Cheongju FC create a new wind in the K-League? I met with Kim Hyeon-joo, the head of Chungbuk Cheongju FC, and heard his story. it’s the 2nd one.
“It’s a lower league now, but is there a blueprint for each step? For example, when Seoul E-Land was first founded, there were things like winning the Asian Champions League within five years. Are there any roadmaps or blueprints like that?”
“Our Chungbuk Cheongju is a city in the Chungbuk area, but there are many invisible enthusiastic fans. It is an industrial area and there are many workers. Although we are a new club, we have a role model club. It is Leicester City in England. This team is now in the lower leagues. We have become a team that can go up to the 1st division and even win the championship. Local governments
, local companies, small businesses and clubs will work hard to play soccer for the fans. And transparent management, responsible management, and rationality that can be self-sustaining Through management, we are trying to achieve results through player development that creates a synergistic effect. This season, the goal is to first place 9th, but we are trying to build a system that can go all the way to the playoffs. Coaches, the secretariat and fans can fuse I intend to pursue it with some kind of goal.”
Professional soccer teams actually have problems with management and making a surplus structure. These are very difficult situations, but there are many good companies in Cheongju in this regard. There are Hynix and others. Do you have any other sponsorship plans besides those companies?
“As I said earlier, you said that our club has self-sufficiency. The part of self-sufficiency is now becoming the first role model in Korea with a system like this, a consortium of local governments and companies in Japan. There is a plan to sell tickets. For sub or main, we plan to promote a lot of promotional marketing that we can do together through signing MOUs with large local companies.” 메이저사이트
“In addition, we have done some promotion and marketing with many companies in this region, such as the Chamber of Commerce and Industry, Chungbuk Economic Forum, Smart Management Forum, and Ohsung Club. So, we have formed the same consensus. Then, we held a ppt briefing with all functional groups. , In other words, the synergy effect obtained in our region through professional football, such as activation of various distribution cultures and family culture, has been promoting a cheering culture in which residents of the city and city can become one through communication.”
“Cheongju has had many other sports, but isn’t it true that football was barren? I wonder if CEO Dojom felt and grasped it while meeting him at the site.
”I came down from Seoul and now I am Hynix, but I have been in the semiconductor business. Also, I came out from the research institute, and I did a lot of office worker soccer and sports for life in this area. Even though it has been 35 years since I came here, there is no professional sports in a metropolitan city, which is the only one in Korea that is now approaching 900,000 people. It was very sad to see such things as sports for everyday life, soccer for office workers, and youth soccer.”
“Now, if you go to an advanced country, you will not have this sports culture. Professional football is now such a medium that can revitalize this city, I saw it that way. It was very unfortunate that this part could not be met, so for 8 years, I consulted with the local government and played a number of roles.
” And the necessity of establishing this professional football, the output effect, the impact on the region, and the regret of seeing professional sports that citizens of cities and towns go to other regions to watch have now been resolved. Now, through the briefing session, all functional organizations such as the parliament and local governments came together to unite.
“Lastly, I would like to ask you to say something to the fans who will love and support Chungbuk Cheongju FC.”
“It has been a long-cherished wish and long-cherished task to establish a professional football team in Cheongju, Chungcheongbuk- do. We will prepare a variety of events to cover the 1st and 2nd divisions and establish a cheering culture where a large number of spectators can perform fan service together at the stadium. Based on this, we will create a foundation for achieving good results.”
In 2023, another new team joins the K-League. Chungcheongbuk-do Cheongju FC covers Chungcheongbuk-do, centering on Cheongju, the capital city of Chungcheongbuk-do. Chungbuk Cheongju FC, which joined Cheonan City FC as the youngest team this season, is a club that is more than 20 years old if you go back in history. This is because it is based…